Maverick Media Monitoring’s MediaPlus, a real time media monitoring and SaaS platform has said that it is expanding its reach of new and innovative ways of media monitoring to 421 Television and Radio stations, 16 countries across Africa.
Platforms Africa reports that the countries include Ghana, Ivory Coast, Senegal, Mali, Burkina Faso, Benin, and Togo to measure and analyze how companies spend and gain when they advertise in the media.
The company, which made this known in a statement to Platforms Africa also named the rest of the countries as, Guinea Conakry, Congo DRC, Uganda, Zambia, Sierra Leone, Liberia, Cameroon, Gambia, and Madagascar.
Maverick is an emerging technology platform leader focusing on retail, media and consumer SaaS solutions, expertise in the West and Central Africa sub-region. They apply Artificial Intelligence and other cutting edge technologies in the industry to provide y real-time insights to businesses.
The releases said, Maverick tracks broadcasts for advertising placements and news reporting in 16+ countries, covering a mix of radio, television, print, OOFI and on-line channels.
Clients can view on Maverick’s portal when and where their spots were aired on a daily basis, get spot-check reports giving a current view of any brand’s share of spending or activity within its product category.
There is also Brand Tracking & Measurement, AD Reconciliation & Compliance as well as proof-of performance audits of company’s ad buys to documents media compliance with instructions for live reads/mentions, sponsorship credits, correct use of scripts and creatives or any programming detail.
Category level insight and analysis of competitor ad placement, spend, media mix, and messaging. The most direct and cost-effective way to get a macro view of a product category’s competitive landscape.
Ato Micah, Chairman, Maverick Media Monitoring said, “Maverick measures and track what West and Central Africans watch and listen to in real time leveraging technology to enable real-time/overnight compliance on an unprecedented scale.”
Akinwale Adams Group Managing Director, said, “our desire is to create the hub/repertoire of credible, prompt, full proof data and insight that drives business decisions and performance across our markets which currently spans West and central Africa.”
